Study on factors affecting undergraduates' intention to use environmentally friendly non-woven fabric bags in Ho Chi Minh City

Abstract

In the current context, environmental pollution and plastic waste are becoming serious problems not only in large cities but also in rural areas around the world. Plastic waste causes long-term negative impacts on the environment, such as polluting water and soil resources, threatening marine life, and seriously affecting human health. Therefore, changing consumer habits towards environmentally friendly products is a necessary action. Among them, non-woven fabric bags are considered a potential solution to reduce plastic waste while promoting a more responsible lifestyle towards the environment. Based on the urgency of environmental pollution issues as well as the importance of promoting undergraduates to use environmentally friendly non-woven bags, the research team chose the topic: "STUDY ON FACTORS AFFECTING UNDERGRADUATES' INTENTION TO USE ENVIRONMENTALLY FRIENDLY NON-WOVEN FABRIC BAGS IN HO CHI MINH CITY." The research topic used quantitative research methods. Based on the research model, the topic conducted quantitative research by using an online survey form method. The survey subjects were 341 random undergraduates in Ho Chi Minh City. From there, based on the collected data, we analyzed the factors affecting the intention to use environmentally friendly non-woven bags of undergraduates in Ho Chi Minh City. The results of the topic analyzed the factors affecting the intention to use environmentally friendly non-woven bags for undergraduates in Ho Chi Minh City are: “Concern for the Environment and Future Generations”, “Functional Value - Quality”, “Green Lifestyles”, and “Social Motivators for Eco-Bag Usage” have an impact on the dependent variable “Intention to use environmentally friendly non-woven fabric bags”. Thereby, the author proposes a number of solutions for educational institutions to improve the consumption behavior of eco-friendly non-woven bags and encourage undergraduates to adopt an environmentally friendly lifestyle