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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/75549
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dc.contributor.advisorLê Hoàng Longen_US
dc.contributor.authorPhan Thị Bảo Trâmen_US
dc.contributor.otherTrần Thị Diệu Myen_US
dc.contributor.otherPhan Huỳnh Hải Ngọcen_US
dc.contributor.otherĐinh Ngọc Yến Nhien_US
dc.date.accessioned2025-07-15T03:45:03Z-
dc.date.available2025-07-15T03:45:03Z-
dc.date.issued2025-
dc.identifier.urihttps://digital.lib.ueh.edu.vn/handle/UEH/75549-
dc.description.abstractSustainability initiatives in educational institutions have become increasingly significant in encouraging environmental responsibility and fostering positive relationships between students and universities. This study addresses a gap in understanding the connection between green initiatives and student behavior. It explores how cognitive and affective processes influence student green engagement, strengthening self-brand connections and contributing to sttudent satisfaction and value co-creation. The study also seeks to evaluate the impact of green campus management on the university's image and its role in fostering student satisfaction and value co-creation. Convenience sampling was used to collect data through a questionnaire on Google Forms with 619 final respondents. Findings reveal that green campus and energy initiatives enhance the university’s green image, positively influencing student satisfaction and engagement. This study highlights the importance of sustainability initiatives in strengthening student-institution relationships while providing actionable strategies for universities to actively engage students in green initiatives, thus contributing to global sustainability goalsen_US
dc.format.medium81 p.en_US
dc.language.isoenen_US
dc.publisherUniversity of Economics Ho Chi Minh Cityen_US
dc.relation.ispartofseriesGiải thưởng Nhà nghiên cứu trẻ UEH 2025en_US
dc.subjectStudent value co-creationen_US
dc.subjectGreen imageen_US
dc.subjectStudent satisfactionen_US
dc.subjectStudent green engagementen_US
dc.subjectSelf-brand connectionen_US
dc.titleThe impact of university green image and student self-brand connection on student value co-creation in higher educationen_US
dc.typeResearch Paperen_US
ueh.specialityKhoa Kinh doanh quốc tế - Marketingen_US
ueh.awardGiải Cen_US
item.languageiso639-1en-
item.openairetypeResearch Paper-
item.grantfulltextreserved-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextFull texts-
Appears in Collections:Nhà nghiên cứu trẻ UEH
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