The impact of green training on environmentally responsible behavior and promoting sustainable behavior of ueh university students: applying the theory of planned behavior

Abstract

This study investigates the impact of green training on environmentally responsible behavior and promoting sustainable practices among University of Economics (UEH) students. The theory of planned behavior (TPB) was used as the main theoretical framework for this study. At the same time, the research team used a number of theories such as perceived behavioral control, green training, green purchasing, environmentally responsible behavior to examine the effects of green training on perceived behavioral control and ultimately green purchasing behavior and environmentally responsible behavior among UEH students. Data were collected through surveys conducted with a sample of UEH students. The findings of this study will provide valuable insights into the effectiveness of green training programs in promoting environmental awareness and promoting sustainable practices among university students, contributing to the development of more effective environmental education initiatives