Research the factors affecting generation Z'S entrepreneurial intention on digital platforms in the Mekong delta

Abstract

Social networks have become crucial in the current internet-driven era, especially for Generation Z, who matured amidst the internet’s rapid development and expansion. These platforms not only serve the purpose of entertainment and connection but also serve as an important channel for young people who are passionate about digital entrepreneurship. Based on this foundation, we conducted a study entitled “RESEARCH THE FACTORS AFFECTING GENERATION Z’S ENTREPRENEURIAL INTENTION ON DIGITAL PLATFORMS IN THE MEKONG DELTA”. This study aims to take a close look at the factors influencing“the intention to start a digital business among Gen Z in the”Mekong Delta, making recommendations for businesses to provide investment programs in digital infrastructure, training and mentoring for startups, creating a flexible and creative working environment, supporting access to modern technology, building a network of connections and digital startup communities, fostering a spirit of innovation and safety in cyberspace, and encouraging a sense of sustainable development for Gen Z.“Factors influencing Gen Z’s intention to start a digital business”was measured and identified through Cronbach’s alpha reliability testing, exploratory factor analysis, and linear regression. The research team has collected 220 samples from Gen Z in 13 provinces in the Mekong Delta region. Data was collected by convenience sampling method. The proposed research model includes 6 independent factors: Subjective Norms (SN); Entrepreneurship Education (EE); Entrepreneurial Passion (EP); Digital Literacy (DL); Entrepreneurs Inspiration (EN); and Entrepreneurs Skill (ES). The research results show that all factors positively impact the entrepreneurial intentions of Gen Z on Digital Platforms