A study on the factors influencing sustainable entrepreneurship intentions among UEH students

Abstract

In recent years, the startup movement in Vietnam has gained momentum, especially in sustainable development. It reflects young entrepreneurs' growing awareness of global issues like climate change and a shift toward creating long-term value. This study focuses on factors influencing sustainable entrepreneurship intentions among students at the UEH. According to the Theory of Planned Behavior (TPB), the research investigates green attitudes and other factors, including environmental awareness, altruism, green entrepreneurial self-efficacy and entrepreneurial passion. Additionally, this research examines how university entrepreneurial support and climate change knowledge moderate the effects on green attitudes and entrepreneurial passion, finally shaping students' green entrepreneurship intentions. The research method combines qualitative and quantitative approaches to analyze the motivations and intentions of UEH students to identify determinants that shape their sustainable entrepreneurship. The findings provide practical recommendations for university administrators and incubators at the UEH to design effective training programs and policies to enhance a dynamic environment for sustainable entrepreneurship among UEH students. This research adds valuable insi ghts to the expanding literature on entrepreneurship by focusing on a student group in a Vietnamese context