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Issue DateTitleAuthor(s)
2025Cracking the code of electric vehicle adoption: Driving a future through the value-belief-norm theory and theory of planned behavior in xanh sm's last mile delivery in VietnamLý Trần Mỹ Tiên
2025Determinants of generation Z’s pro-environmental travel behavior: The moderating role of green consumption valuesPhạm Huỳnh Minh Quang
2024Does The Availability Of Augmented Reality Technology Over Retail Platforms Increase Customers' Willingness To Pay More?Nguyễn Thế Bảo Chi
2023The effects between social sustainability and performance outcomes in sustainable development: The case of SMEs in VietnamDương Ngọc Hồng
2025Embracing innovation: comprehend young consumers’ willingness to adopt online virtual try-on services in VietnamVõ Thị Hồng Anh
2023Factors affecting students' green consumption behavior in Ho Chi Minh CityĐinh Thụy Vân Anh
2022Factors affecting the decision on shopping of consumers at supermarkets in Ho Chi Minh CityPhạm Ngọc Linh Ngân
2023Factors from youtube advertising value affect purchase intention of university students in Ho Chi Minh cityVõ Phạm Phương Uyên
2025How ai make the young learner aware of their career anxiety and job competency?: The moderating role of perceived organizational supportPhạm Huy Bảo
2024How sensory marketing influences on consumers behavior in the F&B firms? Coffee shop business in HCMC contextLê Nguyễn Minh Tâm
2025The impact of Vietnamese cultural elements on product label on purchase intention in the fmcg industry: An analysis in VietnamNguyễn Thị Mỹ Uyên
2024Influencing factors of onlien reviews: an empirical analysis of determinants of purchase intention and negative review diagnosticity on ShopeePhan Thành Lợi
2025Investigating customers’ switching intention from home pickup to smart locker delivery: A case of shopee in Ho Chi Minh CityTrần Thị Diệu Linh
2022Nghiên cứu các yếu tố ảnh hưởng đến thái độ và ý định sử dụng đồ uống không đường của giới trẻ tại tp. Hồ Chí MinhPhan Sỹ Tuấn Hưng
2022Phân tích các yếu tố tác động đến độ thuyết phục của truyền miệng điện tử (eWOM) đối với sinh viên các trường Đại học trên địa bàn Thành phố Hồ Chí Minh khi tìm kiếm việc làm trên mạng xã hội.Lê Hoài Tin
2024The process of forming waste sorting behavior: how convenience of recycling affect residents’ behavior in Ho Chi Minh cityPhương Ngọc Tường Vy
2022Relationships between corporate social responsibility, operational performance and commercial performance: a case of VietnamDương Ngọc Hồng
2022The role of perceived credibility and parasocial interaction of beauty influencers in videos reviewing skincare products: A case study of Gen Z in VietnamĐào Anh Duy
2023Rumor characteristics affecting spreading intention on social media through psychological motivation: A case of young people in Ho Chi Minh cityTrần Thị Lan Vi
2025Social sustainability activities of business and the factors influencing customer loyaltyĐặng Thị Quỳnh Hương
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