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Dương Ngọc Hồng
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Showing results 1 to 20 of 20
Issue Date
Title
Author(s)
2025
Cracking the code of electric vehicle adoption: Driving a future through the value-belief-norm theory and theory of planned behavior in xanh sm's last mile delivery in Vietnam
Lý Trần Mỹ Tiên
2024
Does The Availability Of Augmented Reality Technology Over Retail Platforms Increase Customers' Willingness To Pay More?
Nguyễn Thế Bảo Chi
2023
The effects between social sustainability and performance outcomes in sustainable development: The case of SMEs in Vietnam
Dương Ngọc Hồng
2023
Factors affecting students' green consumption behavior in Ho Chi Minh City
Đinh Thụy Vân Anh
2022
Factors affecting the decision on shopping of consumers at supermarkets in Ho Chi Minh City
Phạm Ngọc Linh Ngân
2023
Factors from youtube advertising value affect purchase intention of university students in Ho Chi Minh city
Võ Phạm Phương Uyên
2025
How ai make the young learner aware of their career anxiety and job competency?: The moderating role of perceived organizational support
Phạm Huy Bảo
2024
How sensory marketing influences on consumers behavior in the F&B firms? Coffee shop business in HCMC context
Lê Nguyễn Minh Tâm
2025
The impact of Vietnamese cultural elements on product label on purchase intention in the fmcg industry: An analysis in Vietnam
Nguyễn Thị Mỹ Uyên
2024
Influencing factors of onlien reviews: an empirical analysis of determinants of purchase intention and negative review diagnosticity on Shopee
Phan Thành Lợi
2025
Investigating customers’ switching intention from home pickup to smart locker delivery: A case of shopee in Ho Chi Minh City
Trần Thị Diệu Linh
2022
Nghiên cứu các yếu tố ảnh hưởng đến thái độ và ý định sử dụng đồ uống không đường của giới trẻ tại tp. Hồ Chí Minh
Phan Sỹ Tuấn Hưng
2022
Phân tích các yếu tố tác động đến độ thuyết phục của truyền miệng điện tử (eWOM) đối với sinh viên các trường Đại học trên địa bàn Thành phố Hồ Chí Minh khi tìm kiếm việc làm trên mạng xã hội.
Lê Hoài Tin
2024
The process of forming waste sorting behavior: how convenience of recycling affect residents’ behavior in Ho Chi Minh city
Phương Ngọc Tường Vy
2022
Relationships between corporate social responsibility, operational performance and commercial performance: a case of Vietnam
Dương Ngọc Hồng
2022
The role of perceived credibility and parasocial interaction of beauty influencers in videos reviewing skincare products: A case study of Gen Z in Vietnam
Đào Anh Duy
2023
Rumor characteristics affecting spreading intention on social media through psychological motivation: A case of young people in Ho Chi Minh city
Trần Thị Lan Vi
2025
Social sustainability activities of business and the factors influencing customer loyalty
Đặng Thị Quỳnh Hương
2023
Study about natural cosmetics: Factors affect purchase intention and purchase behavior of consumers in Ho Chi Minh City
Nguyễn Thế Bảo Chi
2024
What is the relationship between social networking site addiction and SDG4-lifelong learning? A model based on incentive-sensitization perspective and stressor-strain-outcome frame approach
Nguyễn Thảo Vy
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