Browsing by Author Hoàng Cửu Long


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Issue DateTitleAuthor(s)
2023Advertising avoidance and brand awareness – a research about advertising on social network sites of generation Z in Ho Chi Minh cityHoàng Lê Bảo Trân
2025Bridge between sensory perceptions and green cosmetics purchase intention in Ho Chi Minh CityNguyễn Thị Phương Anh
2025Chuyển đổi xanh và lợi thế cạnh tranh xanh: Phân tích các yếu tố nội tại trong doanh nghiệp thị trường FMCG tại Việt NamBùi Thế Vinh
2025The effect of perceived benefits of loyalty programs on Gen Z’s customer retention in Ho Chi Minh City convenience stores: The moderating role of ai experienceNguyễn Thị Thanh Nga
2025Exploring the determinants for ai chatbot adoption intention of customers and its impact on user satisfactionNguyễn Phương Trâm
2023Factors affect customer engagement behaviour in purchasing decorating items on social commerce platforms in Ho Chi Minh CityHoàng Viễn Phương
2024Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligenceHoàng Cửu Long
2024Factors affecting fomo when buying on e-commerce platforms of young users in the southwest region of VietnamNguyễn Nhật Đan Thư
2025FMCG products in the age of Greenwashing: How Gen Z in Ho Chi Minh City reacts to buying intention to false statements about green productsPhạm Võ Hồng Dung
2025Fomo influences the young generation’s traveling booking behavior via online appsĐặng Minh Tiến
2023Hình thành & Phát triển bền vững: Quản trị & vận hành chuỗi bán lẻ Bánh mì Má HảiHoàng Cửu Long
2023Idol attachment, Consumer Fanaticism and Purchase Intention of young Vietnamese consumers: The mediation of FOMOĐồng Thị Vân Anh
2023The impact of chatgpt - an innovative virtual assistant on learning satisfaction: A case study among UEH studentsPhạm Thị Thùy Trang
2025The Impact of SDG 12-Driven Corporate Practices on Fashion Consumers' Purchase Behavior: Vietnam Experimental StudyPhan Hoàng Tân
2025The impact of virtual brand ambassadors on the youth's pickleball playing intention in Ho Chi Minh City contextTrần Thanh Mai
2022The influence of Augmented Reality via mobile application on Vietnamese furniture purchase intentionĐồng Thị Vân Anh
2023The influence of virtual social capital on sustainable clothing consumption pattern: A study on young people in Ho Chi Minh CityPhạm Quế Anh
2024Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh city, VietnamLưu Thị Hồng Nhung
2025Investigating the influence of Green Brand Equity on Green Repurchase Intention of GenZ in Ho Chi Minh City with a focus on green products and the mediating roles of Green Trust and Green Satisfaction in the relationship between Green Brand Image and Green Brand EquityLê Phan Khánh Vy
2024Sustainable Development In Nha Trang: Analyzing Generation Z’s Intentions To SupportĐặng Như Tuấn Anh
Showing results 1 to 20 of 24  next >